Case Study

Clever first aid

Clever First Aid, the smartest and sexiest first aid kit alive! Invented and designed right here in Christchurch, NZ.

Qora Health Branding has been proud to be a part of this project and has been a part of the Clever First Aid project since the very beginning.¬†Designing it’s visual identity to represent such a beautiful product needed a fine balance between technology and customer usability and engagement. The very first Clever First Aid kit design was originally a green cross shape, that feature heavily influenced the original logo design. As the product grew and evolved, the brand also needed to be changed and updated. While still using the green cross that portrays the medical aspect of the product, the new logo symbol is now linked and connected to symbolise the Clever First Aid inventory analysis and cloud based technology.

Work has included:

>> Logo Design
>> Branding
>> Print Design
>> Product Graphics
>> Marketing Material
>> Display Design
>> Company Profile
>> Presentations

Above: Clever First Aid Logo Design. Created to be versatile enough reversed out on a dark background or the standard version on a white background.

Above: Clever First Aid branding design alongside the smart first aid kit system.

Above: Quick-reference first aid cards, designed to fit within the Clever First Aid kit doors for easy access. Tabbed at the top and colour coded with custom icons to help make finding necessary topics quickly.

Above: The Clever First Aid A4 Sales Brochure

Work continues with Clever First Aid to create print design, presentation material and marketing assets as required.


Meetings by appointment


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